About
Fundamento® is the answer to a new era for business and enterprise development, where the brand is a powerful lever to be meaningful to society.
We drive and develop ventures and projects through the foundations of the brand to create stronger concepts and enhancing competitiveness, taking advantage of any milestone, providing solid-made brand culture, market strategy & high quality concept design.
Services
Brand Audit
Deep discovery with our INEX Model®, defining the brand roots & personality.
Brand Strategy
Distill the brand core value and concept foundations & draw a strategic roadmap to achieve.
Brand Design
Develop a strategy grounded in an optimized process to ensure the main value proposal is delivered in the core areas of your company.
Process
Process
I
Brand Audit
Brand Audit
Brand Audit
INEX Model®
Brand Audit
INEX Model®
Deep understanding of the purpose and personality of the team and the company itself, taking care of market inputs & trends mindfully.
II
Brand Behaviour
Brand Behaviour
Drawing a true and natural brand mood & personality to develop a real meaning on the market.
III
Brand Territory
Brand Territory
Defining a long lasting brand positioning and concept, landing them in a deep and coherent long-term brand sales landscape & speech.
IV
Brand Strategy
Brand Strategy
Highlighting the main assets of the brand to improve and boost many business verticals as:
*Brand Assets
*Digital Environment
*Marketing & Sales Ops
*People & Culture
*Brand Assets
*Digital Environment
*Marketing & Sales Ops
*People & Culture
V
Brand Lean
Brand Lean
Outline an agile execution and planning the guidelines and KPIs to implement the new brand alongside the brand leaders.
VI
Branded Content
Branded Content
Scalable, personalized, and on-brand content — powered by artificial intelligence.
Works
Some contributions we've worked on:
