About
Fundamento® is the answer to a new era for business and enterprise development, where the brand is the key to be truly relevant to society.
We drive and develop ventures and projects through the foundations of the brand - beyond mainstream branding - to create a stronger culture and enhancing competitiveness, taking advantage of any milestone, providing solid-made brand culture, market strategy & high quality concept design.
Services
Brand Audit
Deep discovery with our INEX Model®, defining the brand roots & personality.
Brand Strategy
Distill the brand core value and concept foundations & draw a strategic roadmap to achieve.
Brand Shaping
& Set Up
Develop a strategy grounded in an optimized process to ensure the main value proposal is delivered in the core areas of your company.
Process
Process
I
Brand Audit
Brand Audit
Brand Audit
INEX Model®
Brand Audit
INEX Model®
Deep understanding of the purpose and personality of the team and the company itself, taking care of market inputs & trends mindfully.
II
Brand Mood
Brand Mood
Drawing a true and natural brand behaviour & personality to develop a real meaning on the market.
III
Brand Establishment
Brand Establishment
Defining a long lasting brand positioning and concept, landing them in a deep and coherent long-term brand sales landscape & speech.
IV
Brand Strategy
Brand Strategy
Highlighting the main assets of the brand to improve and boost many business verticals as:
*Brand Image
*Digital Environment
*Marketing & Sales Ops
*People & Culture
*Brand Image
*Digital Environment
*Marketing & Sales Ops
*People & Culture
V
Brand Setup
Brand Setup
Outline the execution in the 3 T’s (team, tasks and timings) and planning the guidelines and KPIs to implement the new brand, partnering the whole process with the brand leaders.
VI
Brand Forwarding
Brand Forwarding
Implementation review process, overviewing analytics through dashboards and design thinking to build an efficient & strong brand equity.
Works
Some contributions we've worked on:
